Pagers RIP

Check out Leonard Nimoy advertising old school pagers in this 1979 commercial. This was the year that I graduated from high school and, since 1979, much has appeared in the technology market and then subsequently become obsolete. For example:

  • DVRs
  • CDs
  • The IBM PC
  • The Walkman
  • The FAX machine

But, amazingly, the focus of this commercial – the hardware pager – has lived on and the healthcare market is still the largest user of pagers. Why has this ancient technology been so hard to replace and what is finally going to relegate the pager to the technology graveyard?

Healthcare’s major impediment to replacing pagers has been embedded workflows. The communications path for many clinicians is reliant on the pager and, unless there is a seamless alternative, the “pain” of changing the workflow is greater than the “gain” of retiring the hardware. Even hospitals with the best intent of getting rid of their pagers often find the process slow and difficult.

We would like you to consider an alternative; instead of going cold turkey and eliminating your pagers, try our MH-CURE software, which includes a “Pager Replacement” module that will enable all clinicians’ pages to be delivered directly to their smartphones via our MH-CURE smartphone app.

This means that your current workflows do not change – you can still receive critical pages and even send them – all via our smartphone app. You can then “retire” your hardware pager and save the monthly rental fee, along with consolidating the number of devices that a clinician must carry. Now you have a path to modifying your workflows that require a pager and you can make the ultimate change on your own terms and timeline.

Take a look at our Pager Replacement Module below:

Communication                            Send a page                           Incoming page
Options

Happy New Year!

Our blog has been quiet, so my first resolution for 2017 is: “Get writing!” To fulfill my promise, I thought that I would start off the New Year talking about our big news from last fall – namely, becoming a wholly owned subsidiary of HCA.

Many customers and partners are curious about the impact this will have on our product and our ability to support them. As Mobile Heartbeat grew and more hospitals adopted our Clinical Communications and Collaboration (CC&C) platform, we knew that we needed to find a significant partner to help us with having real resources and vision. We looked hard at the three potential partner types that might be a great home for the company:

  • Financial
  • Technology
  • Clinical

The first and most obvious partner choice was a significant financial firm, perhaps a Private Equity (PE) fund, in order to get the financial clout that Mobile Heartbeat required. However, a large influx of PE cash comes with many strings attached. The management of our company would have to be very near-term focused and the financial goals of the company would have to come first – well before additional clinical product development. The CC&C market is just getting started and we at Mobile Heartbeat still have some cool product ideas to bring to market. Thus, a financial partner was too restrictive.

Next up for consideration was a technology partner similar in focus to Mobile Heartbeat. It seemed to make sense that we should become a part of a larger technology company. As discussions moved forward, the goal of taking Mobile Heartbeat’s CC&C software and “including” it within a larger product offering became the preferred path. It wasn’t until we sat down and thought through the implications, i.e. our CC&C software would become an exclusive component of another platform, that we realized the riskiness of this option. Although our software would find a good home, what about our current customers who selected a product that is competitive to one of our suitors? If the deal closed, then their investment in deploying Mobile Heartbeat’s software would have to be “undone.” These customers would not be happy and neither would we.

Finally, a clinical option appeared and the more we considered this option, the better it looked. A clinical buyer who knew us well and had deployed Mobile Heartbeat would understand our needs. They would embrace the future of our technology and, more importantly, encourage other outstanding clinical organizations to work with us to make our product even better. The result would be software that would be attuned to the clinical needs of similar hospitals and continually advance as the “Platinum Standard” for CC&C.

So, one of our large customers had what I refer to as a Victor Kiam moment and we now have the resources (both capital and human), along with the clinical thinking needed, to make Mobile Heartbeat even stronger.

From “small but mighty” last year, we are making the transition to “just plain mighty.” We invite you to join in the fun.